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Creative Revelations: New Collection Highlights at Milan Design Week 2024
At the recent edition of Milan Design Week, the stunning terrace of Ted Suite Milano served as the stage for the preview of the 2024 product novelties presented by Jwana Hamdan.
The new Capsule Collection, resulting from a unique collaboration with California artist Tricia Paoluccio, offered a modern reinterpretation of the ancient art of pressed flowers. Jwana's creative vision transformed Tricia's magnificent works into two exclusive outdoor fabrics reminiscent of the sophistication of lampas fabric.
The FAIROUZ fabric, imbued with nostalgia and classicism, awakens the timeless value of tradition, enhanced by bold shades of red and strong contrasts that stimulate contemplation and inner dialogue. The JULIA fabric, meanwhile, celebrates the joy and rebirth of spring with a variety of flowers that invite one to appreciate the beauty of the moment and the lightness of being.
"The inspiration for the collection stems from the desire to express through art and design the beauty of nature, evoking a cultural heritage characterized by a rich poetic and literary tradition."
The new dining proposal, designed by Lorenza Bozzoli, intended to embellish any terrace, patio, and garden, is an invitation to enjoy outdoor banqueting. The star is the ALì table, a combination of durability and grace, with its stainless steel painted structure supporting a gently shaped lava stone top. The glazed finish of the top is achieved through the recycling of TV screens, renewing the brand's commitment to recovery and sustainability.
Complementing the dining proposal are the elegant Aliya chairs, lightweight and stackable, whose painted aluminum structure is available in multiple color variants.
The 'Amar' and 'Shams' side tables round out the product novelties, showcasing two new finishes of the tops, PINK and WARD, an exclusive floral design by Tricia Paoluccio, with a stone-effect material surface that gives a handcrafted three-dimensionality to each piece.
