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TRICIA PAOLUCCIO X JWANA HAMDAN | The debut of the new Capsule Collection at Milan Design Week 2024

  • Milano Design Week 2024

The new Capsule Collection by Jwana Hamdan, previewed during Milan Design Week, is a contemporary dialogue between floral art and lyrical gardens.

Jwana Hamdan unveils its new Capsule Collection born from the collaboration with the Californian artist expert in the art of pressed flowers and the creation of floral patterns with a strong visual impact. 

Tricia Paoluccio, who counts among her experiences a collaboration with a prestigious fashion house, brings her expertise and artistic flair to the creation of two exclusive floral designs, specifically conceived for Jwana Hamdan. The designs, reinterpreted through the vision of the founder, give life to an unprecedented textile project, characterized by weaving techniques of high complexity and great detail.

 

The inspiration for the collection stems from the desire to express through art and design the beauty of nature evoking a cultural heritage distinguished by a rich poetic and literary tradition. The lush gardens, often referenced in Middle Eastern poetry, are powerful metaphors to represent human emotions, social interactions, and the ceaseless movement of life.

"The inspiration for the collection stems from the desire to express through art and design the beauty of nature, evoking a cultural heritage distinguished by a rich poetic and literary tradition."

Discover our installation at Fuorisalone 2024

On the occasion of Milan Design Week, Jwana Hamdan will set up the evocative terrace of TED Suite Milano, the historic villa at Via Giovanni Randaccio 5, attributed to architect Giò Ponti, transforming it into a romantic corner of poetry. Among the novelties, an unprecedented dining proposal signed by Lorenza Bozzoli: the ALÌ table, with its sinuous aluminum structure supports a refined lava stone top, demonstrating the perfect union between aesthetics and materiality, along with the ALIYA chairs elegantly dressed in the new capsule's floral-themed fabrics.

 

The preview of the collection is part of the event Blooming Visions, curated by interior designer Ilaria Ferraro. A project that aims to envelop visitors in a universe of floral visions and design conceptions, offering an immersive experience in the dynamic interplay between nature and human creativity.

LOCATION | TED Suite Milano, Via Giovanni Randaccio 5, Milano.

 

PRESS PREVIEW - BY INVITATION ONLY | April 8th, from 10:00 to 16:00.

OPEN TO THE PUBLIC | From April 15th to April 21st, from 10:00 to 18:00.

 

BOOK YOUR VISIT

 

CONTACTS  events@jwanahamdan.com

PRESS: info@garbo.biz