The outdoor design brand enters into an exclusive distribution agreement with Purity - a Dubai-based retailer of premium design brands - for the Arab Gulf countries (Saudi Arabia, Bahrain, United Arab Emirates, Kuwait, Oman and Qatar). The agreement marks an important step for the made-in-Italy brand, which launches with Purity a distribution strategy focused on partnerships with selected, high-level players.

"I am happy to debut on the market with a prestigious reality like Purity, which for Arab countries is a reference point for Italian design excellence," says Jwana Hamdan, founder of the brand. "Starting here is a source of great pride for us: Dubai is a strategic place for business and is also a symbolic city linked to the cultural heritage that is part of the brand's world of reference".

Says Nizam Abdul Baki, Managing Partner of Purity Trading: "We are proud to represent Jwana Hamdan, a new brand characterized by great originality. In the JH outdoor collection the Made in Italy design and the Middle Eastern cultural heritage meet in a sophisticated and innovative way. Considering this new approach to design, we are very optimistic about the future of the brand in the GCC area".