In collaboration with Purity, the brand’s official distributor in the GCC, Jwana Hamdan participated in Dubai Downtown Design 2022, the leading Middle East fair for contemporary and high-quality design, presenting international and regional brands, manufacturers and designers.

The concept behind the realization of JH stand recalls the Bedouin tradition through a U-shaped composition of Majlis in its floor version, recreating a space that encourages dialogue and sociality, fundamental values of the brand. To complete the display, essential furnishing elements such as Amar&Shams low tables, Silkroad and Ash rugs, and a preview of the new Noora lanterns, born from the collaboration with the designer Lorenza Bozzoli.